This work describes the theory and practice of advertising, the types of advertising and the extent of its exposure to potential customers about successful and unsuccessful advertising and the reasons for this, as well as many other things that make up the essence of advertising. Details about the following points: the basic principles of advertising activity; planning advertising company; "Pitfalls" in advertising; the basic principles of advertising; trademark and trademark; advertising "chips"; advertising and psycho; types of advertising; supply means of advertising; Practical theorem advertising.

I will not even tell that it - really interesting and useful. Let me just say that first of all this information will be needed for students and non-professionals, who really wants to get as much information as desired at minimal cost. One has only to mention that this work contains more than 100 pages of text that, for example, three times more than you need to write a term paper, and five times more than necessary for the essay.