The first persons - general directors or vice-presidents of companies - do not have time to analyze unnecessary information and unravel the ornate reasoning. Their working day is scheduled every minute. Unfortunately, only very few of us are able to express our thoughts in the manner required by the first persons - shortly, clearly, “without water”. But the success of your project or even your career may depend on the ability to correctly build the logic of your proposal or structure a report. After reading this book, you will learn about what are the features of the first persons. Learn how to formulate the purpose of your appeal "up". You can create a document structure and write text that works to achieve this goal. You will learn to write briefly. And be amazed at how often your reports and proposals will meet with understanding and agreement.