Table of contents

Introduction 3

Chapter 1. Theoretical bases of the organization of trading activities 7

1.1.Suschnost organization and management of trading activities in the enterprise 7

1.2. Management and organization of trading activity 10

1.3. Features trade in rural areas 16

Chapter 2. Analysis of the organization and the development of trade in rural areas 22

2.1.Obschaya characteristic of commercial enterprise - store "Birch" 22

2.2.Analiz store personnel "Birch" 27

2.3.Analiz foreign trade enterprise environment (competitors and consumers) 32

2.4. Analysis of trading management shop "Birch" 50

Chapter 3. Optimization of trading activity 57

3.1.Razrabotka measures to improve the management of trading activities 57

3.2.Otsenka effectiveness of the proposed measures 60

Conclusion 65

Applications 72

ready diplomas trade enterprise management