In this book, Neil Murray and give clear and precise answers to these

questions. They offer such techniques to help business people pro-

to fight and to tie customers to their business, gradually transforming them into

an ardent supporter of the given company. Authors like view

advertising opportunities of different media and provide parity

Kie recommendations as the most efficient use of newspapers, radio,

TV, postal services, etc.

In addition, in the course of reading the book you will infect enthusiasm Murray

and Neil, their attitude to business. The desire to help business people pre-

beating success is felt on every page, and easy writing style

make you eagerly flip through page after page of desire

know of anything else.