Content
Introduction 3
Chapter 1. Analysis of trading activity OOO TK "Sigma" 4
1.1. Brief economic characteristics of the company TK "Sigma" Company 4
1.2. Analysis of the internal and external environment Trade Organization 6
1.3 Assessment of sales activities ................................................... ..12
Chapter 2 Analysis of promotional activities 22
2.1. The analysis used forms of advertising 22
2.2. Analysis of the effectiveness of advertising policy 27
Section 3. Optimizing advertising policy 29
3.1. Selection of new forms of advertising 29
3.2. The formalization of advertising trade 30
3.3. Conducting ongoing monitoring of the company's image 32
Conclusion 34
References 35

Approximately 30 analytical tables, lots of charts and graphs.