Course Project Guidelines
Course project based on the methodological guidelines "Marketing" (developed by N.A. Bondareva, Candidate of Economic Sciences; edited by I.S. Stepanov, Doctor of Economic Sciences, Professor) for MISI–MGSU and Synergy University (SGA).
Variant 17. Calculations for Two Services
Service A: Interior finishing works of European quality (1,500 m²)
Service B: Construction of prefabricated reinforced concrete structures for residential buildings (4,600 m²)

The course project includes the following sections:
Introduction (essence, specific features, and functions of marketing as applied to the construction industry)
Target Segment Selection in the Construction Services Market (identification of target consumer groups/segments toward which specific types of construction services will be directed)
Analysis of Product Life Cycle Stages (definition of the product life cycle, its specific characteristics in construction, and construction of PLC graphs by phases)
Production Cost Analysis (calculation of production costs at the maximum capacity of the construction organization)
Assessment of Enterprise Competitiveness (evaluation of competitiveness across individual elements of the marketing mix: product, price, promotion, and key financial indicators)
Pricing Methods (examination of three pricing approaches: cost-based pricing, demand-based pricing, and competition-based pricing)
Price Determination Using a Multi-Attribute Product Model (calculation of consumer value and market price of the product)
SWOT Analysis (conducting a SWOT analysis with responses to the following questions: "How can the enterprise eliminate its weaknesses and mitigate existing threats?" and "How can the enterprise leverage its strengths to capitalize on market opportunities?")
Questionnaire Development (design of two questionnaires for consumers of construction services)