In this book, the main Austro tchatelno razrobotali PRINCIPLE studying marketing, diagnastiruya and leaned on ekonomicheskih articles, speeches and video - films. Also experts (authors) razrobotali strategic model maretingovoy bases and PRINCIPLE psychological state of the person based on his behavior. Even in this amazing book has a good topic revealing theme "military markets", where the limitation is brand campaigns can be divided on the defensive, offensive and falngovye.

Writer: Al Ries, Jack Trout.

The name of the product: The 22 Immutable Laws of Marketing

Category:

Publishing books: MARCH

Year of publishing: 2005

Number of Pages: 420

Format: .doc