Coursework for components of business management

Content

Introduction 3
1. Theoretical foundations of commercial activity 6
1.1 Concept and essence of commercial activity 6
1.2 Objectives and essence of business management 8
1.3 The role and importance of commercial activity in market conditions 10
1.4 Principles and methods of managing the commercial activities of a trading enterprise 12
2. Business management 16
2.1 Current state of the enterprise’s commercial activities 16
2.2 Components of commercial activity 20
2.3 Comprehensive assessment of the effectiveness of commercial activities of enterprises 32
Conclusion 36
Glossary 38
List of sources used 40
Applications