Theoretical foundations of naming.
Definition and importance of naming in marketing.
Classification of names: types and functions.
Psychology of consumer perception of names.
The role of naming in branding and positioning.
Principles of creating effective names.
Criteria for successful naming.
Methods for generating ideas for names.
Testing and evaluating names on the market.
Analysis of successful naming examples.
Case 1: Successful brands and their names.
Case 2: Naming mistakes and their consequences.
Case 3: Innovative approaches to naming.
Practical recommendations on naming.
Strategies for developing unique names.
Tools for analyzing competition and the market.
Recommendations for testing names before launch.

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Instagram hashtags function as labels that help categorize content into specific topics or categories. They are words or phrases that begin with the “#” symbol and become clickable links once posted. Using hashtags makes it easier to find posts that match a user’s interests and helps organize content into thematic groups, making them an important element for navigation and interaction on the platform.