Case study # 1.
The telecommunications company has been operating in the Moscow market since 2001, occupies 15% of the market, and provides a full range of telecommunications services (Internet, cable TV, cellular communications). The company's goal is to enter the Moscow region market. The target audience is individuals and residents. The number of full-time employees is 150. There are 3 telecommunications holding companies that occupy 60% of the market in the Moscow region.
Case #2.
The company that provides insurance services has been operating in the Russian market since 2000, occupies 15% of the market, and provides a full range of services in the field of auto insurance and real estate insurance. The business is developing successfully, in this regard, the company's management expects to come out with a new product - life insurance. The target audience is individuals living in major cities of the Russian Federation (with a population of more than 1 million people).
Case #3.
You run a marketing Agency in Moscow. The number of full-time employees is 15. The business is developing successfully, the Agency's clients are three large companies with a developed regional network. In this regard, You expect to enter regional markets.
At the same time, You have your own financial resources – 5000000 rubles, and, if necessary, you can attract loans at a rate of 16% per annum. The project implementation period is 6 months.
Tasks for cases:
1) Build a marketing service structure for this situation. Explain your choice;
2) Build the marketing communication structure of the organization;
3) Suggest a marketing strategy for the organization in question. Explain your choice;
4) Develop and justify a system of material incentives for marketing and sales personnel.

12 pages of A4 format .Contains 6 diagrams.
The work was completed in 2020 by 91% out of 100%. Witte.