Contents


Introduction 4

CHAPTER 1. THEORY OF MANAGEMENT 6 promotional activities

1.1. The essence of the management of the advertising activity 6

1.2. Basic forms and types of advertising 10

1.3. Planning and control of advertising 13

1.4. The specifics of the advertising activity of enterprise management

wholesale trade (retail) 22

CHAPTER 2. ANALYSIS OF CONTROL advertising in OOO TK "SIGMA" 32

2.1. Brief economic characteristics OOO TK "Sigma" 32

2.2. Analysis of promotional activities management system 51

2.3. Analysis of the effectiveness of management of advertising activities 60

Chapter 3. Optimization of management of promotional activities 64

3.1. Development of measures to optimize the management of the advertising activity 64

3.2.Otsenka effectiveness of recommended measures 69

Conclusion 72

List of literature 75

The introduction, conclusion, conclusions on the heads. S0 analytical tables and 8 figures. Slides.